A Brief Note On Public Relations And Journalism - 2001 Words

Public Relations and Journalism can be perceived as one profession but their function is different. PR practitioners and journalists have always had a divisive relationship but also share a mutual dependence. The press rely on PR practitioners for information to write good stories. PR practitioners depend on the press to publish positive stories about a person, event, organisation, and broadcast that information to the publics. Baines, Egan and Jefkins (2004) strongly believe that many practitioners consider the media to be the public for their organisation or believe that media coverage automatically means that they have reached and influenced a large audience. The media are conduits to strategic public organisations. The media is a†¦show more content†¦Harlow (1976) as sited by Tench and Yeomans (2009, p.4) â€Å"Public Relation is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organisation and its publics; involves the management of problems or issues; help management to keep informed on and responsive to public opinion; defines and emphasises the responsibility of management to serve the public interest; help management keep abreast of and effectively utilise change; serving and early warning system to help anticipate trends; and uses research and ethical communication techniques as it pri ncipal tool†. Journalism alternatively is the keen act of gathering, writing, and presenting of news information in newspapers, magazines, social media, radio and television. â€Å"Journalism is comprised of reports, story-telling and commentaries in the public media about events and ideas as they occur. Its principal elements are: judgment--broadly speaking, news judgment--and reporting, language, narration, and analysis† (Adam, 1989 p.73). A journalist is an individual that participates in the act of journalism with the primary aim of educating the public about events of life (News) with the use of communication techniques. It has been suggested that â€Å"along with the police, and the doctors and the fire brigade, the journalists

Stronger Faster Smarter Free Essays

Stronger, Faster, Smarter By Mary Carmichael A. Account The text â€Å"Stronger, Faster, Smarter† written by Mary Carmichael states that exercise is the key to develop a healthier and smarter brain. According to the text, studies show that exercise such as aerobic doesn’t only increase the size of the muscles via the increased blood flow, the same thing happens to the brain. We will write a custom essay sample on Stronger Faster Smarter or any similar topic only for you Order Now More blood equals more oxygen, which helps maintain the brain cells nourished better. The same kind of exercise has also coaxed the human brain to produce new nerve cells and caused older nerve cells to form interconnected webs that make the brain run faster and more efficiently. All which results in a stronger, faster and smarter brain. These statements are fully held out by research in the field of neuroscience and kinesiology described in the text and also confirmed in the field of biochemistry. With the view of a biochemist the evidence lies on the molecular level. When exercising, our muscles contract and release and within this particular motion a protein called IGF-1 finds it way to the brain through the bloodstream. This protein informs the brain of the increased activity due to the exercise, which makes the brain crank up its production of different chemicals needed to keep the body working in a new and more stressed state. One of these chemicals is called brain derived neurotrophic factor or BDNF and is indispensable when we talk about growing a bigger, stronger, faster and smarter brain. In fact a book on this subject calls it â€Å"Miracle-Gro for the brain. It fuels almost all the activities that lead to higher thought†. With this piece of information we can conclude in a scientific way that an increase of body exercise results in a higher production of chemicals and molecules in the body, where BDNF is one of them. With an increase of BDNF, blood and also oxygen we can conclude that not only does the process of exercise lead to an increased memory and improved function due to an increase of the size of the brain which occurs of the higher amount of bloodstream, it also leads to creation of new nerve cells and their branching out, connection and communication or what we in normal sayings would call an increased ability to learn. B1. Essay Who should be held responsible is the question. And the answer is pretty simple. The educators. And the reason is simple too. As pupils, high school and college students we spend a total of almost 20 years of studying, some even more. At least a quarter of a day is held in these educational institutions that are meant to transform us from an individual to a working but also thinking part of society. Being smarter is the actual goal you set yourself; it is what the society expects when we go to school. We are taught that by being present and participating in the lessons, we learn. But what we forget or don’t know is that a crucial ingredient of learning is being fit to learn. A statement scientifically proven by numerous professors and biologist. An increase of blood flow to the brain due to exercise increases the flow of oxygen, which creates a more healthier, fresh and clean environment where new brain cells can be formed and interconnect with each other to shape what we call learning. Some people will maybe say that keeping yourself fit is a personal responsibility, but what these people forget is that obese people and people who don’t exercise could actually do more good for the society if they were fit. Everyone nowadays know that people who exercise are less likely to get life-treating diseases and studies in physiology also show that an active life equals a longer life. The society benefits from this in many ways. Not only do we live longer, we use less money on medication and treatment. But there is also a missing benefit that we forget. A fitter and healthier society equals a more intelligent society. When you look at societies with a higher level of education and compare them with societies with the exact opposite you will see a dramatic difference in wealth and happiness. I am not stating that you can’t be happy if you are poor or uneducated, but my point is that a clever and educated population tend to form societies where the foundations are based on higher level of theory and education. When taking little Denmark in perspective to the most of the world you will see that we differ by giving every citizen a chance to become an educated individual. Just by having this opportunity you can live a life in wealth and happiness, which you wouldn’t be able to in many other countries. This is also called the â€Å"Jantelov†, which says that you are no better than anybody else. A garbage man has the opportunity to become a lawyer or a doctor but as a garbage man he can live in a middle-class neighborhood and hold is head high without feeling anyone judging his choice of career. He may not have a high level of education, and his work hours may be awkward but he can enjoy the rest of the day with his family and recharge to next day of work. All of this is possible because the country is built by intellectual and educated people who have learned how to build a well working society where everyone have equal rights and have a place in society. To bare out my statement of a more intelligent society equals a happier society, independent studies and surveys in the field of social science all show that Denmark is the happiest place on earth. Little Denmark is ranked above USA, the richest and most powerful country in human history and even way above those paradise-like places like Hawaii. Based on the values of â€Å"Jantelov†, and the way the Danish society system is built by well-educated statesmen you actually have evidence of not only a wealthy, but also the happiest country in the world. It is therefore a united responsibility that should be held out by educators because their role and job is to educate and teach us how to learn. An increased effort done by educators in the field of exercise will contribute as a social benefit because a more fit and healthy society benefits in not only a wealthier and happier but also a more intelligent society. Another good reason why educational institutes should be held responsible of exercise is that they are the places that young people spend most of their time. They are the places we meet with our classmates and going to school or university is a daily routine. When we wake up we know that within few hours we have to head to one of these educational institutes where the educators have the responsibility to teach us. The main purpose is to learn what the educators teach us. Day after day we go to school to learn, but why don’t we exercise every day? This could become a reality if the educators also were coaches or brain trainers, so they didn’t only have the responsibility to teach but also to train our brains to learn with the help of fun games that motivate us to move our bodies. And motivation is the key element to exercise. If we make these games as important as the lessons we would create a social security net which doesn’t let people complete the educational without completing the â€Å"obligatory games†. The ancient Greeks did this as well, and said â€Å"fitness was almost as important as learning itself†. And an old Turkish saying my mom once told me says, â€Å"a healthy mind rests in a healthy body†. But you don’t have to be a scientist, biologist or even a Greek philosopher to see and feel the change in your body and brain when you exercise. Anyone can feel that they have a lot more energy and think clearer when they have exercise on a daily basis. But in our modern culture things such as game consoles and computers have taken over exercise and increased the proportion of overweight people. And after days and months or maybe years with no exercise we lose the motivational compositor that keeps reminding our brain that exercise is a good and satisfying for not only our body but also the brain that rests in it. And this motivation is then replaced by the fun of video games and socializing on the Internet. But a way we can re-experience the lost motivation is by doing something social and fun such as playing a game of soccer, which replaces the fun in video games and living a social life in cyberspace. By doing so, as an everyday routine in the educational institutes it will become as normal as getting up from bed, eating, brushing your teeth and going to school. It will be a regular everyday task almost an instinctual habit. And this is how and why the educators should be held responsible of training us to become better learners so we can develop stronger, faster and smarter brains. How to cite Stronger Faster Smarter, Papers

Course Syllabus free essay sample

Communicating: A social and career focus. (1 lath deed. ). Boston: Allan Bacon. Pack of 50 3 x 5 ruled index cards Classroom Policies Please wear professional attire to class when you are scheduled to present. Your presentations will be recorded. Encourage you to visit the Media Center (located on the 2nd floor of Skinner) so that you can get feedback from a coach prior to speech day. Given the topic and interactive nature of this course, on-time attendance at all class meetings is especially important. You are allowed three free absences for any reason.After the third absence, you will lose two points off your Participation and Effort grade for each class meeting that you miss (unless your absence is excused). Remember to turn off your cell phones and Pads before entering the classroom. If a student was caught using cell phone for non-academic purposes for the first time, such as testing, s/he will be given a warning. We will write a custom essay sample on Course Syllabus or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For the following times of being caught using cell phone for non-academic purposes, the student will be marked as being absent without a legitimate excuse.The instructor will not inform that student of points being taken off when it happens. Laptop use is not allowed in the class. You may not eat or chew gum in class. Please notify me before class if you need to leave early for any reason. There are no makeup for presentations or exams unless you were absent due to a religious holiday, illness, or university-sponsored activity. In the case of religious holidays or university-sponsored activities, you must provide written notification no later than one week prior to the absence.In the case of illnesses, you must provide appropriate documentation on the day that you return to class if you want your absence to be excused. If you miss the final exam, you must contact the instructor within 45 hours from the scheduled final exam time, otherwise you will receive O on your final exam. For a medically necessitated absence from a single class, you may submit a self- signed note that attests to the date of the illness. The note must contain an acknowledgement that the information is true and correct and that providing false information is prohibited under the Code of Student Conduct.This option is only available one time during the semester. (Note: You may not submit a self-signed note if you are absent on a day when a Major Scheduled Grading Event is scheduled. ) If you experience additional medically necessitated absences (or if you are absent on a day when a Major Scheduled Grading Event is scheduled), you are required to provide written documentation of the illness from the Health Center or from an outside health care provider. Kindly enter the classroom quietly if you arrive late.Note that if you arrive more than five minutes late to class, you will be marked late. If you are marked late three different times, you will accrue an unexcused absence. In the event the university closes due to inclement weather, I will announce changes to the class or assignment schedule via e- mail. Grade appeal policy: If you believe the points of an individual assignment score or your final grade is calculated incorrectly, please approach the instructor so that she can adjust your score.If your grade is calculated correctly, but you disagree with the grade you earned on an individual assignment and want to appeal it, please talk to the instructor in per son during her office hours within 5 school days of receiving the grade you want to appeal. After your meeting with the instructor, if you still disagree with the grade you earned on that assignment, please provide a written appeal stating the specific reasons why you believe your assignment was incorrectly evaluated, and submit this written appeal to your instructor.The unresolved and written appeal will be taken to Dry. Woolen, the course supervisor. You, Dry. Woolen, and the instructor will set up a meeting to discuss your grade appeal. Assignment Guidelines You must submit written assignments in class on the day that they are due. Assignments will be penalized 10% if they are submitted late and an additional 10% each calendar day that they are missing. If you plan to miss class the day that an assignment is due, you must leave the assignment in my mailbox before the start time of the class. E-mailed assignments will not be accepted.If you miss class due to an illness and cannot submit the assignment On time, please contact me as soon as possible. You must type and double space your assignments, number each page, set the margins to one inch, and use Times New Roman 12 point font. If there is a rubric for that assignment, please print off the rubric, too. Please staple the rubric in front of your assignment and turn them in. (Do not use paper clips, folders, or cover pages. ) Remember to proofread your assignment before submitting it! You must cite your sources using PAP format.If you neglect to cite your sources, you will receive a zero on the assignment. Academic Integrity Forms of dishonesty in this course include, but are not limited to: (1) cheating or helping someone else cheat on an assignment or exam; (2) delivering part or all of a speech that you did not author; (3) popularizing part or all of someone elses written or oral work; (4) failing to cite your sources properly; and (5) falsifying information about any topic, such as why you were absent or whom you interviewed for an assignment. You should carefully review the Code of Academic Integrity: http:// www. President. U/policies/docs/all-AAA. PDF Note that all honor code violations will be referred to the Student Honor Council. Please keep the University of Maryland Honor Pledge In mind at all times: pledge on my honor that have not given or received any unauthorized assistance on this assignment/examination. Students with Disabilities The Disability Support Service (ADS) is ready to assist eligible students in determining and implementing appropriate academic recommendations. If you have a disability, please visit http://www. Counseling. Mud. Du/ADS to learn how to request accommodations or special testing arrangements.You just notify me of the situation prior to the end of the third week of class. It is your responsibility to work with ADS to make the appropriate arrangements. University Classroom Climate The University Of Maryland strives to foster classroom environments in which students feel valued and comfortable. In this course, we will touch on stereotypes of culture, gender, and sexuality. Please be prepared to discuss these subjects in a manner that does not discourage or devalue the diversity and differences among your classmates. You can read the full Statement on Classroom Climate here: http:// www. Faculty. Mud. Du/teach/classmates. Ml Communication Research Studies Since the university of Maryland is a research institution, you are required to participate in one hour of communication research (worth two points of your Participation and Effort grade). You can find opportunities online at http:// miscommunication. Soon-systems. Com. These opportunities are available on a first come, first served basis. Extra Credit After you have participated in the required amount of research, you can earn extra credit for participating in additional studies. You will receive two points for every one hour that you devote to communication research studies.